Lead Capture Pages
One of the most important things to place on lead capture pages are articles. Articles are what people are really looking for on the internet - they are small and easily digested. By writing an article and then promising more of your great advice once a week in their inbox you guarantee high subscriptions and lead captures. Common internet marketing statistics usually say that it takes around seven emails before a customer buys a product or is lost to your sales efforts for good. This means that you have seven emails to sell products to people who are already interested in what you have to say.
The email addresses gathered by lead capture pages are one of the most valuable commodities on the internet. They should be treated as such, and selling email addresses is illegal in most countries. However, when you have a number of people subscribing to your email newsletter, you already have a high number of high response likelihood channels to sell your product through. Each one of these people are ten times more likely to buy your product than the average web surfer. Having a lead capture page can dramatically increase your sales without requiring that you do any work at all.
One of the best ways to use lead capture pages is to put them on several of the pages in your website. This is useful because visitors do not always come to your main page first, and if they come to one of your articles or a sub-page, they might miss out on your email subscription form all together! Email subscriptions are one of the most important ways of generating new business and building your affiliate chain.
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